Lou Barrett.
News Corp Australia will bring its entire business together under one umbrella for the first time to cover the Olympic Games in Paris.
The media group will incorporate talent from its daily and regional mastheads, The Australian, news.com.au, Fox Sports, Sky News Australia as well as prestige and lifestyle titles including Vogue, Body+Soul, Escape and delicious.
From print to digital, social media, video, photography, and podcasting, it will be a whole-of-company approach.
The 45-member Olympics team will feature some of the biggest and most respected names in Australian media, including Fox Sports stars Matty Johns and Hannah Hollis, journalists Robert Craddock, Jacquelin Magnay, Jessica Halloran, Julian Linden and Jon Ralph as well as guest analyst in former Olympic swimming star James Magnussen.
Mick Carroll, News Corp Australia’s national weekend editor and chair of the editorial board, will return as Olympic Editor while Fox Sports managing director Steve Crawley will act as Olympic director, steering the coverage.
News Corp Australia is the official and exclusive print partner and an official digital partner of the Australian Olympic Committee.
“Paris is an incredible city so we’ll also be focusing on lifestyle content away from the sporting action, including travel, food, fashion and celebrity in order to appeal to a diverse audience,” Carroll said
“Not only is our journalism unrivalled but we’ll also use new and enhanced ways to tell the Olympic story which will better engage our audience across all of our platforms.”
Across the 16 days of Olympic competition, News Corp Australia will produce video, podcasts, rolling 24/7 digital coverage, print coverage, a special digital print edition, blogs, vlogs and newsletters as well as bespoke commercial content for brands.
Lou Barrett, managing director national sales, said this approach opens new levels of integration for clients with takeovers across all of News Corp Australia’s networks including Sport, News, Food, Travel, Women, Prestige, Home, Business and Auto.
“At News Corp Australia, we are committed to delivering tailored marketing solutions and going beyond off-the-shelf commercial packages,” she said.
“Through our client strategy and solutions arm, Newsamp, we’ll collaborate closely with brands to create bespoke marketing and content solutions. This enables us to offer clients much deeper integration, ensuring unparalleled visibility and engagement.”
The News Corp Australia Olympic team: Peter Badel, Todd Balym, Jai Bednall, Kathryn Bermingham, Tom Boswell, David Campbell, Mick Carroll, Robert Craddock, Steve Crawley, Matt Cunningham, Luke Doherty, Nathan Dukes, Jackie Epstein, Chris Erdos, Emma Greenwood, Scott Gullan, Jessica Halloran, Adam Head, Matt Hickey, Hannah Hollis, Elise Holman, Matty Johns, Hayden Johnson, Heath Kelly, Matt Kitchin, Michael Klein, Julian Linden, Tayla Little, Matt Logue, Amanda Lulham, Jacquelin Magnay, James Magnussen, Jessica Montague, Tim Morrissey, Tyson Otto, Jon Ralph, Brent Read, David Riccio, Erin Smith, John Stensholt, Will Swanton, Tim Stewart, Cameron Tandy, James Weir, Tabby Wilson.
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